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These data dashboards are a set of tools designed to provide analysis and visualisation for each of the 14 sectors that make up the Muka Tangata food and fibre sector.

How to use

At the bottom of each dashboard there are arrow buttons for easy navigation between the different dashboards.

Use the ‘navigation pane’ to access industry-specific data, including GDP, Revenue, Māori businesses and employment data. This feature offers a comprehensive overview and quick access to industry-specific data insights.

There is a dedicated section at the bottom of each dashboard with detailed information about the underlying data.

The industry dashboard provides crucial insights for the Muka Tangata Industries, focusing on trends in economic performance indicators. This comprehensive tool offers data on GDP contribution, revenue, export value, Māori businesses, median wage, worker turnover, and total filled jobs.

Data dictionary and caveats to information

Source: IBISWorld - Industry Market Research, Reports, & Statistics, downloaded: June 2023


Linked Employer-Employee Data (LEED) data is produced by Statistics New Zealand quarterly to measure labour market dynamics. There is a lag in data availability of around 14 months due to the time it takes for the data to be completed by employers, to flow through Inland Revenue, and for Stats NZ to undertake relevant transformations and quality checks.

Where feasible we report information at the ANZSIC class level, however for some data collections, such as the Linked Employer-Employee Data (LEED) held by Stats NZ, information is only available at the ANZSIC group level. There also may be instances where in our research, we use different levels of this hierarchical classification.

Reference Quarter (LEED data)

The calendar year is divided into four quarters, each with three months. The latest quarter is the ‘reference quarter’.

Median Earnings

Refers to the median earnings of all full-quarter jobs. All earnings measures represent quarterly earnings, are inclusive of tax, and include payments reported as lump sums to the Inland Revenue.

Full quarter jobs

These are jobs which exist continuously over the reference quarter.

Worker Turnover Rate

This is a measure of workforce stability. The worker turnover rate reflects the movement of workers into and out of jobs. A lower percentage of worker turnover rate indicates more workforce stability.

Total filled jobs

This is an indicator of economic activity. Refers to the number of jobs on the 15th of the middle month of the reference quarter. It does not distinguish between part-time and full-time jobs.

Māori-owned business

A Māori-owned business is defined as a business which meets one or more of the following criteria:

  • A business that pays at least 50% of wages to active shareholders, directors or partners of Māori ethnicity or descent.
  • A business identified as Māori by Stats NZ.

The Māori-owned business analysis only reflects the businesses that have ownership data that indicate whether a business is Māori-owned. Only roughly 1/3 of all businesses have ownership data available.

Industry revenue

The total sales of industry goods and services (exclusive of excise and sales tax); subsidies on production; all other operating income from outside the firm (such as commission income, repair and service income, and rent, leasing and hiring income); and capital work done by rental or lease. Receipts from interest royalties, dividends and the sale of fixed tangible assets are excluded.

GDP/Industry Values Added (IVA)

The market value of goods and services produced by the industry minus the cost of goods and services used in production. IVA is also described as the industry's contribution to GDP, or profit plus wages and depreciation.


Total value of industry goods and services sold by New Zealand companies to customers abroad.


IBISWorld, an industry-market research company, uses earnings before interest and tax (EBIT) as an indicator of a company’s profitability. It is calculated as revenue minus expenses, excluding interest and tax.

Domestic demand

Refers to spending on industry goods and services within New Zealand, regardless of their country of origin. It is derived by adding imports to industry revenue, and then subtracting exports.


The gross total wages and salaries of all employees in the industry.