Sector insights
  • 1.05m
    (million) People worked in the service sector in 2020 (StatsNZ IDI)
  • 306,000
    Businesses operated in the service sector in 2019 (StatsNZ IDI)
  • $109bn
    (billion) Service sector's gross domestic product (Infometrics)
  • 60%
    of New Zealander's have worked in the Service Sector at some point in their life (StatsNZ IDI)


The Services sector is central to life in Aotearoa, making up a third of the workforce and half of the businesses in New Zealand, with two out of every three people having worked in the industry at some point in their careers. As such, the sector represents a diverse range of people, including our Māori, Pacific and Tāngata Whaikaha workers.

The Services sector workforce is dynamic and mobile, with people moving quickly and easily between jobs, and although heavily impacted by COVID-19, the sector and its workforce has proven its resilience. This resilience has been critical in light of recent weather events across the motu and increasing economic pressures.